Wednesday, March 24, 2010

Ricola advertisement

i used to see this advertisement very commonly in the cinemas and on television.now,i am not very sure whether it is still shown.this advertisement uses establishing shot,close-up shot,medium shots,long shots,aerial shots and reverse shots. establishing shots and aerial shots are used to depict the background of hong kong and the mountains in switzerland. closed-up shot is used for the hong kong street singer and the european promoting the Ricola herbal candy which i know some students enjoy too.the medium shot is for the whole band of singers and the european. the long shot is only used on the european.the reverse shot is used to show a dialogue between the european and the main singer.

this is the linkhttp://www.youtube.com/watch?v=cT214qH1XbI

clarence

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